NWPRT Launches Iconic Wedge Lifeguard Tower Line

NWPRT Launches Iconic Wedge Lifeguard Tower Line

NEWPORT BEACH, CA — NWPRT Brand is proud to launch its newest collection of hats and apparel inspired by one of the most legendary spots in Southern California surf culture, the world-famous Wedge.

At the center of the collection is the iconic “W” lifeguard tower silhouette, a symbol instantly recognized by locals, body surfers, photographers, and anyone who has spent a summer day watching the massive shorebreak explode along the Newport Harbor jetty. Positioned directly in front of the Wedge wave, the tower has become a defining landmark of Newport Beach and a true piece of California beach history.

Detailed within the artwork are two meaningful flags that tell the real story of the lineup:

  • Red Flag – Signifying dangerous surf conditions, a nod to the heavy, shore-pounding waves that make The Wedge famous. A green or yellow flag signals calm to moderate surf conditions.

  • Yellow “Blackball” Flag – Indicating body surfers only, when surfers are not permitted in the water.

The new collection features premium hats, tees, and sweatshirts designed with a clean coastal aesthetic that blends surf heritage with everyday wear-ability. Each piece pays tribute to the energy, danger, and beauty of the Wedge — from heavy summer swell days to classic sunset sessions on the sand.

Built for locals and visitors alike, the NWPRT Wedge collection captures the spirit of Newport Beach: salt air, powerful surf, harbor sunsets, and timeless beach culture.

The collection is now available at the NWPRT Brand Store at Blackies Beach in Newport Beach and online through NWPRT Brand channels.

NWPRT Brand — Newport Beach Style.